Page 45 - 第22屆新創事業獎得獎專輯
P. 45
shipments. North America (costco, Target, 創新傳產組 Innovative Traditional Industry Category
momofuku, Trader Joes) exceeds 8 million
packages, Taiwan PXMart exceeds 3 million Future Prospects
packages, and Taiwan Costco exceeds 1.5
million packages, Again and again it proves King Noodles’vision is to "make Taiwan dry
the potential of the US market and the core noodles a part of European and American
capabilities of King Noodles. food culture." King Noodles team firmly
believes that as long as dry noodles can
Product advantages and continue to appear in front of Europeans and
competitiveness Americans, over time, they will become an
option in European and American diets. Just
King Noodles product is "OEM services". On like Taiwanese people often eat pasta and
the premise of exporting to Europe and the Japanese ramen. This is not only the fusion
United States, its advantages are shown in of Taiwanese food culture and European
four aspects: efficiency, production capacity, and American culture, but also creates huge
quality, and certification. business opportunities. For example, the
United States has a population of 400 million,
1. T he factor y fully adopts semi-automatic and if 100 million of them eat just one pack of
equipment, which saves 60% of manpower dry noodles a month, 100 million packs will
compared with the general hand-folded be sold, and there will be tens of billions (NTD)
noodle manufacturing process. More of business opportunities a year.
efficient.
In order to achieve this vision, King
2. King Noodles manufacturing processes Noodles has set four directions for career
have been standardized, the production development:
line can be quickly replicated, and the
output can be rapidly expanded. The 1. Brand customers sell products to the U.S.
production capacity can be expanded to 2 market, and King Noodles helps them
million pieces/month in half a year. manufacture products.
3. I n te r m s o f q u a l i t y, K i n g N o o d l e s h a s 2. K i n g N o o d l e s d e v e l o p s i t s o w n b ra n d
exclusive drying technology, and the products and sells them to the US market
noodles produced are drier than those of through distributors.
its peers. This makes the noodles less likely
to deteriorate even after long-distance 3. K i n g N o o d l e s d i r e c t l y h e l p s A m e r i c a n
shipping and facing the harsh environment channel brands and OEM products.
of high temperature and humidity at sea.
4. The entire factory is exported to the United
4. I n terms of certification, King Noodles States or Southeast Asia for production and
has passed Taiwan ISO22000 and HACCP manufacturing.
verification. For the European market,
passed FSSC22000 verification. For the
North American market, has passed SQF
verification. Wherever the customer's
business is done, noodles will be supplied.
44

