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competitive prices, so as to serve the majority 創新傳產組 Innovative Traditional Industry Category
of consumer groups and create a safe food
product for cats; In terms of marketing, we Future Prospects
are actively cooperating with major chain
stores to build sales points across Taiwan so 1. Environmental Sustainability Performance -
that consumers in need can easily purchase Catpool cooperates with the Stray Cat Care
Catpool products nearby; In the future, we Association and combines more than 150
will also rely on our veterinary advantages halfway houses and local caring mothers
in Taiwan and Japan to continue to develop across Taiwan, hoping to quickly solve local
better products for consumers. various problems in the fastest way through
the Stray Cat mutual-assistance network to
In terms of competitiveness: In addition achieve environmental sustainability.
to the advantages of its own products and
surrounding resources, we continue to 2. S ocial Inclusion Performance - the so-called
assume corporate responsibilities, and “Business to Raise Children”business
emphasize “Business to Raise Children”, model allows consumers to directly or
and incorporate social responsibility into our indirectly help more than 150 halfway
operating model. It has created a positive houses and local caring mothers across
economic cycle, so it has a good reputation Taiwan by purchasing Catpool products. Let
and brand awareness in the market; coupled us give stray cats a better future and a more
with a variety of channel marketing plans friendly environment.
and active communication with social media,
it makes the brand more widely known and 3. C orporate Governance Performance - In
establishes animal hospitals and professional order to ensure product quality and stable
veterinarians consultation system, supply, Catpool is preparing for factories,
strengthens customer relationships and brand recruiting professional veterinarians, and
trust, and expands and stabilizes our market setting up animal hospitals. The purpose
position. is to let consumers understand "Catpool"
intention to maintain quality. At the same
time, we are also actively planning for the
development and expansion of overseas
business, so that shareholders can truly
feel the speed and ambition of "Catpool"
growth.
Ultimately, we hope to achieve Catpool
corporate vision of corporate development,
social prosperity and environmental
sustainability through hard work.
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