Page 29 - 第22屆新創事業獎得獎專輯

grades tomatoes specifically by firmness,
ripeness, and sizes to provide the most
suitable beefsteak tomatoes.
Over the years, with stable supply and
quality, Zhan Shian has become the preferred
beefsteak tomato supplier for major chain
restaurants and supermarkets in Taiwan, and
currently owns the No.1 spot of the market in
the country.
(2) I m p l e m e n tat i o n o f I Q F Te c h n o l o g y to
Address Production and Sales Imbalance
Beefsteak tomatoes has been suffering from
issues of production and sales imbalance,
particularly during the winter when the
overproduction causes Zhan Shian to discard
approximately 300-500 metric tons of sub-
quality products annually. Through IQF
(Individually Quick Freezing) technology,
the shelf life of beefsteak tomatoes has been
extended from just one week to at least one
year, preserving the freshness and nutrition
of the product. This approach effectively
has resolved the problem of the excess, and
aligned with goals of production capacity
adjustment and sustainable agricultural
resources.
(3) B rand Image Establishment and Innovations
in Research and Development
To turn the stereotype of agriculture into a
branded image, Zhan Shian had launched
"Little Red Cow Tomatoes" in 2022, and begun
investing in academic-industrial research
and development, progressively introducing
innovative products like tomato face masks,
probiotics, frozen brew tomatoes, HPP (High
Pressure Processing) cold-pressed tomato
juice, etc. This has brought a new dimension
and vitality to the beefsteak tomato industry,
and encouraging young individuals and
farmers to return to their hometowns.
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創新傳產組 Innovative Traditional Industry Category
Future Prospects
Zhan Shian envisions becoming an integrated
innovative platform that connects local
farmers on the production end with
consumers on the distribution end, and
driving the overall of Taiwan's beefsteak
tomato industry to thrive. While actively
engaging in academic-industrial collaboration
for the development of innovative tomato
products, Zhan Shian will continue promoting
the new brand, "Little Red Cow Tomatoes,"
create a brand-new impression of beefsteak
tomatoes, and infuse new vitality into
Taiwan's traditional agriculture.
Furthermore, the newly introduced IQF
processing technology in 2023 will transform
fresh fruits and vegetables into frozen
products, such as diced, sliced, chunked, and
pureed tomatoes. Zhan Shian aims to educate
and gradually penetrate the vast market of
general food service businesses by sharing
the benefits of rapid freezing from the brand
to the consumers.
Zhan Shian is currently the largest beefsteak
tomato supplier in Taiwan. Besides the
stable fresh market, in the future, the tomato
products processed with IQF technology and
the product development will always play a
crucial role as a vanguard in the market for
the Zhan Shian Agricultural Technology.
【Step up Every Fresh Day, Fresh Everyday!】