Gamers Enhance Mobile Experience, Earning Over Five Million Downloads in Three Years
In the constantly changing world of mobile gaming, Elkroom has made its mark with the OXO Game Launcher, now a top-ranked game launcher on the Android platform with over six million installations. Co-founded by Ethan Fu and Kate Liao, Elkroom originated as a side project. Their combined experience in app development and a shared passion for gaming led to the creation of OXO Game Launcher, which recently updated with its AI feature, automatically capturing best moments of gameplay and enabling gamers to share.
Mobile gaming, increasingly a primary source of entertainment, often faces issues like lag, intrusive notifications, and stuttering gameplay, which can spoil the fun. Elkroom, co-founded by avid gamer Ethan Fu, steps in with a solution to these problems.
Fu, CEO of Elkroom, was inspired by solutions such as Samsung's Game Launcher, aimed at optimizing the mobile gaming experience. "Samsung's feature made me a loyal user," Fu remarks. However, he recognized a gap in the market: brand-specific optimizations. Major players like Samsung and Xiaomi offer game launchers, but these are confined to their respective ecosystems, leaving many gamers without optimization options.
Fu's passion for gaming led him to develop the OXO Game Launcher, which transcends the basic designs of existing accelerators by focusing on sophistication and community engagement. Elkroom's OXO is universally accessible, catering to various mobile brands, and integrates strengths from different platforms to enhance gaming performance and foster community among gamers.
In just three years, the OXO Game Launcher has built an impressive user base, with over 5.5 million downloads globally. Its rapid growth highlights the demand for a more inclusive, brand-neutral tool that enhances the gaming experience across a wide range of mobile devices.
Moreover, the launcher recently updated with its new AI's highlight editing feature, which automatically picks out the best moments from gamers'gameplay. The 1-minute highlight reel out of a 30-mintute video game allows gamers to memorize their MVP moments, and to share on social media with one click. Elkroom continues to facilitate gamer experience as an multipurpose tool.
As Elkroom continues to grow and evolve, its journey reflects a deeper understanding of mobile gamers' pain points and a commitment to addressing them innovatively and inclusively. With OXO Game Launcher, Elkroom isn't just optimizing games; it's building a community for gamers.
The Birth of Elkroom: A side project turned game changer
The inception of Elkroom was not intended to disrupt the mobile gaming world. Ethan Fu, Kate Liao, and David Chen started Elkroom as a side project, driven by convenience and a shared love for gaming and technology.
Fu's rich background in app development, including his contributions to popular apps like Clean Master and CM Security at Cheetah Mobile and Trend Micro, laid the groundwork for his entrepreneurial journey. During his master's degree, he began experimenting with product development, finding the process intriguing.
Fu and Liao, who met at Cheetah Mobile and shared a passion for animation and gaming, discussed starting a venture together. Liao, a New York-based designer, had a wealth of ideas and a strong desire to innovate in the gaming field.
David Chen, who later became Elkroom's CTO, met Fu at Trend Micro. Over six years, they bonded through daily gaming sessions and discussions about technology and innovation. Their collaboration, fueled by their mutual love for games and David's technical skills, formed the basis for their successful partnership.
As the trio worked on their side project, they realized its potential. Serious development discussions began in October 2019, leading to the app's launch in February 2020. Focusing on AI development and an iOS version emphasizing social interaction, they aimed to create a product that went beyond gaming to cultivate a community. The game launcher quickly gained one million downloads in its first year, prompting the team to commit full-time to the project.
〔Original :Meet Global〕
https://meet-global.bnext.com.tw/articles/view/48023