Crowdfunding is a great strategy to go into the Japanese market: Interview with GREEN FUNDING and TAIWAN TSUTAYA

Yusuke Takahashi, Global Partners Chief Director of Japanese crowdfunding platform GREEN FUNDING, and Ryunosuke Hashimoto, General Manager of TAIWAN TSUTAYA, recently visited Taiwan to strengthen collaboration in the crowdfunding market between Taiwan and Japan.

GREEN FUNDING is a crowdfunding platform under the Japanese CCC (TSUTAYA) group. The CCC group has over 70 million members in Japan and operates various physica retaill stores such as "TSUTAYA," "TSUTAYA BOOKSTORES," "TSUTAYA ELECTRONICS," and "SHARE LOUNGE."

“One of the missions for us to come to Taiwan is to help more brands enter the Japanese market,” said Yusuke Takahashi, Global Partners Chief Director of GREEN FUNDING.

Yusuke Takahashi, Global Partners Chief Director of Japanese crowdfunding platform GREEN FUNDING, and Ryunosuke Hashimoto, General Manager of TAIWAN TSUTAYA, recently visited Taiwan to strengthen collaboration in the crowdfunding market between Taiwan and Japan. / Photograph : Chi Ko

Japan is the world’s third largest economic power and the Japanese market is always Taiwanese and many countries' primary overseas market. But due to the cultural differences, talents, and Japan’s unique trading company business model, it is not an easy job to enter the Japanese market. “I think crowdfunding is a great way to test whether your product can fit the Japanese market, ” said Takahashi.

“After accumulating enough domestic consumers, many Taiwanese teams will consider entering the overseas market through crowdfunding. Compared to other countries, Taiwanese teams have the similar design style with Japan, which means relatively low difficulty in entering the Japanese market,” said Takahashi.

TAIWAN TSUTAYA General Manager Ryunosuke Hashimoto emphasize that TSUTAYA BOOKSTORE already partnered with several Taiwanese brands and is experienced on bring Taiwanese brands to the Japanese market. TSUTAYA can act as an agent for Taiwanese company during the crowdfunding campaign and Taiwanese company do need to establish a Japanese subsidiary.

Takahashi also mentioned that it is also imporatant to obtain certified security certificates, professional institution certifications, or ensure that the product complies with regulatory standards before launching a crowdfunding campaign.

Strengthen the tie with Taiwanese market

Last month, GREEN FUNDING conduct a series of campaign to strengthen the tie with Taiwanese market. They host the 3rd event of iiiNNO TAIWAN TSUTAYA PROGRAM (iTTP) and invited 6 companies to the pitch event. The Taiwan strategy manager Sandy Lin attended Business Next Media’s monthly startup event to be the keynote speaker to share how GREEN FUNDING can help Taiwan’s product softlanding in the Japan.

Sandy Lin attended Business Next Media’s monthly startup event to be the keynote speaker to share how GREEN FUNDING can help Taiwan’s product softlanding in the Japan. / Photograph : Vincent Tseng

Now GREEN FUNDING has specialists stationed in Taiwan to help make the communication smoother. With stronger and stronger Taiwan and Japan economic interaction, it is expected that GREEN FUNDING can be an important bridge for the crowdfunding market.

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〔Original :Meet Global〕
https://meet-global.bnext.com.tw/articles/view/47896