In January 11, Cross broader marketing platform Daione announces receiving Angel investment from National Development Fund of Executive Yuan. The funds will be made use of accelerating the development in South East Asia market. Farewell 2020, when Corona virus has influenced public life, the epidemic accelerates the development of e-commerce and digital transformation. The trend makes the industry realize domestic market has already saturated. Therefore, many industries begin to find the opportunity of transnational market. The customer sources of physical stores has reduced, they also start to put emphasis on digital marketing and digital transformation. Usually, the industry will take advantage of the power of influencers to build popularity, accessing more potential customers. However, especially for the cooperation of small and medium-sized influencers, the benefit is hard to manage and evaluate.
To enhance the quality of collaborate brand, Daione brings the tool different from usual. The management system provides automation, multilingual and one-stop service. It solves the intractable project management and benefit-analysis. Including influencer’s evaluation, the analysis of influencer’s recommendation, multilingual contracts, cooperation building, project management and the report of the voices from internet users. The system substantially reduces the communication cost between both side, makes the international cooperation much more easier.
“ The selling point of Daione is not just influencers, it’s the whole management system service. It simplifies the work, becomes easier to tract effectiveness, helps the enterprises to break the threshold of cross broader marketing.” said by the founder, Alex.
Daione has already assisted more than one hundred industries to carry on cross boarder industry in 2017. After the BETA version online in 2019, it assists more than fifty industries. Recently, it has accumulated many famous hotels and restaurants to join the platform. The number of the users is still increasing. Daione system is expected to officially operate in February. In the future, it will expand to Thailand, Vietnam, Korea, Japan and other countries. It is looking forward to assist more countries to create the cooperation opportunity of influencers marketing.