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男女大不同-性別行銷101

發布日期: 2023/09/26

    參考資料與延伸閱讀
    肯德基猛男廣告https://www.youtube.com/watch?v=RQOPci_4EGM
    Otterbring, T., Ringler, C., Sirianni, N. J., & Gustafsson, A. (2018). The Abercrombie & Fitch effect:
         The impact of physical dominance on male customers' status-signaling consumption
.
    Journal of Marketing Research, 55(1), 69-79.
    Kim, D. Y., Lehto, X. Y., & Morrison, A. M. (2007). Gender differences in online travel information
    search: Implications for marketing communications on the internet. Tourism management, 28(2),
    423-433.
    Bae, S., & Lee, T. (2011). Gender differences in consumers’ perception of online consumer reviews.
    Electronic Commerce Research, 11(2), 201-214.
    Garbarino, E., & Strahilevitz, M. (2004). Gender differences in the perceived risk of buying online
    and the effects of receiving a site recommendation. Journal of Business Research, 57(7), 768-775.
    Auster, C. J., & Mansbach, C. S. (2012). The gender marketing of toys: An analysis of color and type
    of toy on the Disney store website. Sex Roles, 67(7-8), 375-388.


    【資料來源:新創圓夢網/撰文者:臺灣創業生態系基礎服務整合平台 林文攀 創業顧問(真程旅行社創辦人)】
    林文攀 專帶外國人到台灣旅行-閒暇之餘喜歡研究生活中的心理行銷,並發表在胖哥哥旅遊創業部落格
    念認知心理學碩士時愛上各種不理性的心理現象,創業後就一點一滴的把研究室中的發現,對應到生活中。
    ⓒ如要轉載本文,請以連結形式註明文章來源(如:本文轉載自《新創圓夢網》)